Audience Research

  This is the first question that I asked people who were filling in my online questionnaire. I asked this question so that I could find out the gender they were because i could see what answers certain genders gave however there was no real significant difference between the answers from males or females.

In this question I asked what age the people who were filling in my questionnaire, i asked this question so i could see what ages liked what in heist films. When coming up for ideas for our film we decided that out main target audience was males between the ages of 15 and 27. Luckily most of the people (93.3%) that answered my questionnaire were between the age of 11 and 20, this means that I’ll have a good idea about what my target audience want to see in a heist film.

This is one of the main questions that was in the questionnaire, we used the answers to decide what sort of scenes we should have in our film. 100% of people said that there should be guns in our movie, as soon as I and Tim (Who I made the film with) saw this response we automatically added a gun into the first two minutes of the film and this was the same for the “wheel spins” response as this too had a high answer rate.

This was another important question in the questionnaire, we had to have three character names as there were three characters in the opening two minutes of our film. The names that we used were Chris Jennings, Matthew Benton and Jacob Green.

Even though the response “Chris Jennings” had a reasonably low response rate compared to some of the other answers, Tim and I both decided that Chris was a good name for the character as some of the answers that received a higher response rate such as “Joseph Basletti” might suggest that the character was from an Italian background but his accent is clearly British so it wasn’t appropriate.

For this question it was easy to guess what answers were going to get the majority of peoples vote.

This helped us decide what skills our characters should possessed, if people selected a “beautician” or “elephant trainer” then our film could have turned out very differently.

This was a significant question and helped Tim and I decide how the film was going to end, we were both open to ending the film with the crew getting caught or getting away and this question pushed our decision to let the robbers get away with their loot.

In this question we asked for good name suggestions for our film, the original name that we were going to use was “The Bank Job” however once we got the response from the questionnaire we chose “Larceny” which was one of the answers that people filling in the questionnaire gave. We thought this was a good name because it was unusual and not a common word that is used in ones everyday vocabulary which is going to be like our film because it’s not going to be like the rest of the heist films that you might have been able to see in the cinema. Also we decided to change the name because a previous film had been made which was called “The bank job”.