Target Audience

Above is a diagram which displays the type of people and the reasons that’s people might watch a heist movie. I believe that the biggest target of a heist film was males, young and old. Younger males and teenagers between the ages of 15-27 would find heist films interesting through the use of attractive females in the roles of the villains, the technology in the films such a futuristic weapons, cars and other gadgets which typically males find interesting.

I also believed that older males, roughly between the ages of 45-65 would be interested due to the many complex twists in the story line which makes the film interesting and builds a sense of suspense and you never really know what’s going to happen next. Another thing which would attract older males to this genre is the sense of justice when money is taken from people with a low morale such as other criminal gangs another thing would be the sense of justice when the criminals get arrested for the wrong that they've done.

Another way that I defined my target audience is by socio-economic groups. I decided that heist films target a lot of the groups ranging from B to E and everything in between, this is because people in the lower groups will aspire to have more and live the rich and wild lifestyle of those of the characters in the film, people of the higher groups will have similar dreams of the richer lifestyle as we always want more than we have as most of us live very money fuelled lifestyles.