Evaluation Question 4 & 5

"Who would be the audience for your media product?" and
"What elements of your text would attract the target audience?"
When we were making our film we determined that it was teenage boys and young men that would be our main target, this was because of some of the scenes that would have been shown in our movie. Males are more interested in violence and fighting and there would be some of this shown in our film, especially in the bank robbery scene. Another reason why we decided that teenage boys and younger males would be our main target audience is because of the use of technology. We thought this made our target audience more towards men as there would be some gadgets used in the film and this would appeal more to men than women.

Men also like cars, men are competitive when it comes to cars and seeing cars driving fast or erratically appeals to our target audience of males between the ages of 15-27, this is why cars are featured heavily throughout the film and in the first two minutes to get the attention of our audience.

Originally we wanted a woman to play the place of either Matthew Benton or Chris Jennings but obviously we would have used a different character name. The reason why we wanted a woman is because this would have appealed to our target audience more as men love to see women with guns and it can be seen as a sex symbol.

Another audience for our media product would be older males. When we were making the film it wasn't our primary goal to attract this audience however like all heist films, ours was going to have a series of complicated and complex plot twists that make the viewer question who is good and who is bad. This is what would attract the older audience as they would be interested in the deep story line and plot twists which creates a large sense of suspense which makes you want to keep watching the film.

Older males would also be part of our target audience as they would be interested in seeing justice brought to the criminals but also they would like the insight into how criminals live as all of us aspire to have more.

Socio-economic groups are another way of breaking down target audience. Our media product attracts many of the socio-economic groups ranging from E up to B. The reason that our  film will attract people that are in the lower groups such as E, D and C2 is because these people will look at the lifestyles that the characters in the film live with their expensive properties, fast cars and large amounts of money and aspire to have more, its like a guilty pleasure that people want to live that style life no matter what they have to do to get there. The reason why people in the higher groups such as A and B might enjoy the film is because they will be able to relate to some of the featured scenes such as eating in an expensive restaurant etc. This means that they will be able to make a comparison between their own lives and the film and it might mean that the film is more realistic to that individual so they will enjoy it more.